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Gerhard Frank
The Experience Science
A New Discipline on the Rise
Reihe: Psychologie
Bd. 50, 2012, 352 S., 24.90 EUR, 24.90 CHF, br., ISBN 978-3-643-90198-9

This book is no less than the birth of a new discipline. The Experience Science is the indispensable tool for the global experience economy. Including a detailed analysis of the human experience process, it provides the reader with a teachable methodology for staging unforgettable experiences that make a difference. This book is a must for everyone in the experience industry who wants to leave his / her mark.

Dr. Gerhard Frank, philosopher, natural scientist, and experience dramaturge has been engaged in the global attraction industry for 25 years. His clients come from different segments including theme parks, museums, zoos, visitor centers, and other types of venues.,

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