Beschreibung
The specialty of this work is the creation of a generic Online Trust
Creation Model (OTC Model), which is not only applicable in the domain of
eTourism but all industries represented online. In addition, the author
provides some useful insights in form of a first theoretical approach of
an eTATS (eTravel Agent Trust Seal) program which is of major interest to
the travel domain project of the WTTC (World Travel and Tourism Council).
The pratical focus on eTourism and the utilization of innovative research
methodologies from the Harvard Business School make this work an important
reading to all managing practitioners in the field of eCommerce.
Dr. Sabine Schaffer
lives in Dubai working as an
associate at McKinsey & Company.
