Beschreibung
The Ugandan economy was once solidly based on the export of
cash crops such as coffee and cotton. The economic crisis
and the civil war in the 1970s and 1980s however profoundly
changed the agricultural economy, and marketing of
traditional cash crops was replaced by marketing of
commercialized food crops. “Money is the true friend”
deals
with the emergence of de-regulated food markets for maize in
Eastern Uganda. The focus is not marketing as such, but
rather a new social and economic field for local traders
demarcated by the involvement in three maize markets: the
relief market, the Kenyan market and the domestic market.
The central problem illuminated in the book is the
relationship between the liberalization of food marketing
and the development of a new social and cultural practice –
a morality – for trading which is both shaped by and shapes
the marketing opportunities for the participating traders.
Pernille Sørensen is Researcher at the
Centre for Development Research in Copenhagen.
