Beschreibung
As the level of globalization in business relationships rises, the
importance of questions and problems pertaining to intercultural
communication increases more and more. This gives rise to new tasks for
the social sciences, which can only be successfully performed through
interdisciplinary cooperation in the sense of area-studies.
Between 1995 and 2002 forarea, the Bavarian research network for
area-studies, drew together numerous members of the scientific community
who are specialized in the social sciences to pursue previously
unresearched topics in areas of overlap of business and culture as
exemplified in non-European regions. The most important results are
collated here.
