Beschreibung
The passenger airline industry is a prominent service industry that is
becoming increasingly commoditized. As little empirical work in this field
exists, this study contributes to research by exploring how passenger
airlines leverage innovation in such market conditions from a strategic
and organizational view. Comprehensive case studies of a sample of eight
passenger airlines constitute the empirical basis. The analysis detects
patterns of innovations and draws conclusions on the strategic innovation
behavior in the airline industry. The study proposes an organizational
concept and a strategic approach for airlines to innovate in an
increasingly commoditized market.
Maximilian Rothkopf received his PhD from the European Business School in
Oestrich-Winkel. He is a consultant with McKinsey & Company since 2005.
