Marketing and Market Queens

ab 24,90 

Martha A. Awo

A study of tomato farmers in the Upper East region of Ghana

ISBN 978-3-643-90234-4
Band-Nr. 21
Jahr 2012
Seiten 192
Bindung broschiert
Reihe ZEF Development Studies

Artikelnummer: 978-3-643-90234-4 Kategorien: , ,


This book analysis how global, regional and national trade policies have
influenced the domestic agricultural food market in Ghana. Through a
detailed investigation of the tomato sector in the Upper East Region, a
theoretical analysis of risks, power and the moral market, shows a complex
market structure dominated by powerful tomato market queens who control
the market. Empirical evidence reveals a market chain captured by local
actors at various levels who in an attempt to protect their position
exhibit a moral obligation towards traders by assisting them to buy at
cheap prices at the farm gate. At a higher level, the book presents
challenges confronting Ghanaian tomato farmers as they are faced with
flooding of the domestic market with tomato paste from European countries
and weak processing sector. Compounding their problem is regional
competitions from Burkina Faso farmers.