Beschreibung
Via the idea of businification – a neologism
describing the infiltration of business ideology into
political and media texts -, this book traces the shift
towards neo-liberalism in post-apartheid South Africa through the
rhetorical gestures of the country’s political narrators.
In an application of Critical Discourse and Content
Analysis, it examines linguistic changes within the corpus
of the annually recurring State-of-the-Nation-Address from
1994 to 2012.
This analysis is a contribution to research on business
language from a non-Western perspective. Its
interdisciplinary approach is of interest to researchers of
South African political history, African Studies, Media
Studies, and Sociolinguistics.
Irina Turner holds a M.A. degree in Media
Theory and
Practice from the University of Cape Town, South Africa and
is a qualified Arts Manager (Diplom FH, Potsdam University
of Applied Sciences, Germany).
