Beschreibung
The environment analysis is an important instrument for the SMEs that can contribute to their success through the globalization process. This book mainly focuses on the environmental analysis of the SMEs by analyzing three layers of environment under eight sub-categories: macro, potential competitors, substitutes, customers, competitors, suppliers, assets and competencies. The book explains the relationship of the SMEs with their environments under this perspective and gives sectoral examples to clarify the readers mind. Each part is written by different academicians to reflect different points of view.
M. Şebnem Ensari is an Assistant Professor in the department of Business Administration at Okan University, Istanbul.
Meltem Kiygi-Calli is an Assistant Professor in the department of Business Administration at Kadir Has University, Istanbul.
