Beschreibung
Ever since HBO’s slogan „It’s Not TV, It’s HBO“ launched
in 1996, so-called quality television has reached a new
level of marketing, recognition, and indeed quality. With
other networks imitating the formula, the „HBO effect“
triggered a wave of creative output. This turn to quality
set off two shifts: (a) Contemporary television staged an
international resurgence of the auteur, and (b) America
transformed into an „on-demand nation.“ The chapters in
this volume analyze new television lifestyles including
marginalized perspectives, fan participation, and an
emerging nostalgia correlated with trash aesthetics.
Saskia M. Fürst is Assistant Professor in the
English Department at the University of The Bahamas.
Ralph J. Poole is Professor of American Studies at the
University of Salzburg, Austria.
