Corporate Designing Religion

ab 49,90 

Graham Wiseman

Transforming the Visual Identities of Religious Institutions in the Digital Era

ISBN 978-3-643-91241-1
Band-Nr. 3
Jahr 2023
Seiten 452
Bindung broschiert
Reihe Religious Studies in Interfaith Contexts/Religionswissenschaft in interreligiösen Kontexten


Design professionalism interwoven with strategic marketing skills and advances in the technologies of digital communication are changing the interface and conceivably the future image of religious institutions. How and to what extent does corporate design influence the identity of religious institutions in the digital era? Six denominational case studies, including multifaith, in Europe were investigated. The concluding hypotheses outline principal response indicators, supplemented by a Religious Branding Compass, to assist in identifying the religious institutions‘ visual identity projections.

Graham Wiseman studied Information Graphics (MA) at the Royal College of Art, London, and Religious Studies (PhD) at the University of Salzburg.
Blog „Researching the visual communication of religion“: