Small is Good

ab 34,90 

Anne-Erita Berta

Business and Morality among Danish Shopkeepers

ISBN 978-3-643-91409-5
Band-Nr. 44
Jahr 2021
Seiten 280
Bindung broschiert
Reihe Halle Studies in the Anthropology of Eurasia

Artikelnummer: 978-3-643-91409-5 Kategorien: , ,


In a neoliberal market economy, small, independent businesses represent an alternative to large corporate enterprises. Based on 12 months of fieldwork in Aarhus, DenmarkÆs second largest city, this book explores the lives and social values of small, independent business owners, most of them shopkeepers. Owners organize their firms according to a morality that deviates from capitalist norms by aspiring to create inalienable commodities within networks of meaningful economic exchange. Their success in doing so is explained through in-depth analysis of contemporary household organization.

Anne-Erita Berta is a social anthropologist with a regional focus on Scandinavia and Indonesia, South-East Asia. She is now associate professor at the University of Southeast Norway.