Beschreibung
This book offers a methodology for the classification and comparison of
broadcasting systems, both for positive and normative analyses. It is
based on the assumption that the revenue structures of broadcasters
determine the incentives for the broadcasters’ staffs, and that these
incentives in turn determine the broadcasters’ program outputs (content,
journalistic and artistic style, target audiences etc.) and its private
and public effects.
Dr. Manfred Kops is the General Manager of the Institute for Broadcasting
Economics at the University of Cologne, Germany. As an international
advisor for broadcasters he has gained experience in the construction and
comparison of broadcasting systems.
