Campaigning in Europe – Campaigning for Europe

ab 24,90 

Michaela Maier, Jens Tenscher (Eds.)

Political Parties, Campaigns, Mass Media and the European Parliament Elections 2004

ISBN 978-3-8258-9322-7
Band-Nr. 12
Jahr 2006
Seiten 408
Bindung broschiert
Reihe Medien: Forschung und Wissenschaft

Artikelnummer: 978-3-8258-9322-7 Kategorien: , ,


In June 2004 the sixth direct election of the European Parliament took
place. These „founding elections“ were supposed to give a remarkable
kick-off for an expanded European Union and to strengthen the still
fragile European community. However, an all-time low voter turnout
indicated that the elections barely evoked public attention and failed to
mobilize voters. In this volume political scientists and communication
scholars from almost all EU member states and the USA investigate – in
country chapters and comparatively – the political parties‘ campaigns,
mass media’s election coverage, citizens‘ engagement, and the short- and long-term effects of the European integration

Michaela Maier is Junior Professor for Applied
Communication Psychology at the University of Koblenz-Landau, Campus
Landau. Her current research and academic interest focus on political
communication and public opinion, especially the introduction of the EURO
as the common currency, and the development of the German media system.

Jens Tenscher is Junior Professor for Political Science with a
specialization in Political Sociology at the University of Koblenz-Landau,
Campus Landau. Recently his research and academic interest has focussed on
the professionalization of political communication, modern campaigning,
and attitudes towards the European integration process.