Data-driven travel marketing

ab 24,90 

Jacqueline Schmittem

The importance of business intelligence for affiliate marketing in the travel industry

ISBN 978-3-643-91334-0
Band-Nr. 11
Jahr 2021
Seiten 102
Bindung broschiert
Reihe Internet Economics / Internetökonomie

Artikelnummer: 978-3-643-91334-0 Kategorien: , , ,


A dynamic business environment, various digital marketing tools and the power of data are main challenges travel companies have to face. Up-to-dateness and flexibility are crucial for increasing competitiveness and surviving in the jungle of travel firms. But how can these challenges be managed? With a holistic view, business intelligence enhances data-driven decision-making, addresses challenges and brings firms to the next level. By combining data technologies with affiliate marketing, this book develops a data-driven concept for enhanced decision-making in affiliate travel marketing.

Jacqueline Schmittem is a graduate from CBS International Business School, working as a Performance Marketing Manager & Digital Marketing Consultant.