TikTok as a Marketing Channel for Influencer Marketing

ab 24,90 

Chantal Van Houtte

A comparison between Instagram, YouTube & TikTok

ISBN 978-3-643-91466-8
Band-Nr. 13
Jahr 2021
Seiten 86
Reihe Internet Economics / Internetökonomie


Social media has experienced a steady increase in importance
during the past years. This is especially true for the
Chinese app TikTok, which is currently one of the
fastest-growing social media platforms worldwide. At the
same time brands are continuously employing influencers as a
marketing tool. But what exactly is the role of the TikTok
as a channel for influencer marketing? This book compares
influencer marketing on TikTok with the already known social
media channels Instagram and YouTube, and gives practical
advice for businesses on how to effectively use TikTok.

Chantal Van Houtte is a graduate from CBS
International Business School, working as a Product Manager
in the E-Commerce industry.